Is This the World We Want to Live In?

The Overwhelming Flood of Content

Lately, I’ve found myself feeling… somewhat overwhelmed.

It’s not just the usual noise of social media or the endless notifications - it’s the sheer amount of content that exists these days. Movies, shows, podcasts, YouTube channels, fan edits, remixes - it feels like there’s something new every 5 minutes.

And sure, in many ways it’s exciting! We live in a time where creativity has never been more accessible. We can find stories that speak to every niche, every mood, satisfy every curiosity.

But for me - and I’m curious to know if you feel the same - it’s becoming exhausting.

When I fall in love with a franchise, I want to experience it all: the films, the spinoffs, the books, the behind-the-scenes podcasts. But when companies like Disney keep churning out show after show, movie after movie, all based on one IP, it starts to feel less like an adventure and more like a checklist.

Unlimited content at one point sounded like freedom. Now, it just feels like noise.

The Anxiety of Endless Creativity

There’s this idea floating around - especially in AI video generating circles - that unlimited creativity is the ultimate goal. Anyone can make anything. Instantly and relatively cheaply.

But here’s the thing: even as someone who’s deeply curious about AI and how it’s ability to empower creators, I can’t help but feel a little uneasy about it.

When OpenAI announced Sora 2, what caught my attention wasn’t just the video generation itself - it was that they were launching it with a social media platform built in. The idea being that users can create clips, star in them, even use your friends’ likenesses (with their permission), and share them instantly.

Now, I haven’t used this technology because right now I am just not worthy enough to have been granted access, so forgive me if my summary is not entirely accurate.

It’s impressive, yes. But it also feels like we’re walking into a new kind of social media arms race - one where synthetic content replaces lived experience.

Elon Musk posts on X about bringing back Vine

The Push Toward AI Video Platforms

And it isn’t just OpenAI. Elon Musk recently hinted at relaunching Vine - the short-form video app that came before TikTok - as an AI-video-first platform.

And I can’t help but ask: why? Why the obsession with more video, more feeds, more “engagement”?

We already know the impact social media has had on society.

We all know the negative effect it is having on us - but most of us are still guilty of doomscrolling! It hijacks attention, rewires our dopamine systems, and fuels outrage because people have figured out anger drives clicks through raigebait. We are building an attention economy built on addiction and emotional exhaustion.

So why are we doubling down on it - with AI-generated slope, no less?

The Monopolization of Attention

When I think about where all this is going, it feels like the endgame isn’t creativity - it’s control.

A Monopoly on Attention.

Every platform wants to be the place where you spend every idle moment.

The feed never ends. The content never stops. And with AI generation, there’s literally no limit. Infinite entertainment, infinite distraction.

It makes me wonder if the real innovation here isn’t creative freedom - it’s the optimization of addiction.

The Human Cost

This brings me back to the question that’s been sitting in my head since I watched those initial Sora 2 clips:

Is this the world we want to live in?

A world where every second of our attention is monetized?

Where AI floods our feeds with perfect, personalized simulations?

Where creation is effortless, but meaning becomes rare?

You might not love Hollywood right now. You might have your issues with the way entertainment is made, who profits from it, or what stories get told. Fair enough. But before we celebrate the total automation of creativity, maybe we should pause and ask: Why?

I’m not saying AI video is inherently bad. The technology is extraordinary and in many ways incredibly useful.

But if you are someone who is excited for a world we are just constantly plugged into scrolling feeds of entertaining content, I have to ask why?